EVOLVEPro
- Customized Course
- 5 sessions or more
- Live Projects
- Live Interactive Sessions
- Segregated Q&A sessions
- Individual employee feedback
Connect with our curriculum guide
Modules in This Course
● What is an affiliate?
● Importance of
affiliates
● The Influencer
affiliate
● The Sales affiliate
● Metrics to know
● Fundamentals of
affiliates
● What are chatbots?
● How do chatbots
work?
● Types of chatbots
● Why are they
important?
● Best chatbots in the
world
● Chatbots @ work
● Future
● What is Sci-Fi?
● What does it
represent?
● Sci-Fi in practice
● Expectations
● Realism in Sci-Fi
● What do we expect?
● Case Study 1
● Case Study 2
● Case Study 3
● The state of social
media in 2020
● How governments
use social media
and tech
● Case 1
● Case 2
● Case 3
● Right to speech
● India perspective
● Global perspective
● What is a VA
● How do they work?
● Types of VA
● How are they
different from
chatbots?
● Timeline of VA
● The weird side of VA
● Use-case of VA
● Assignment
● What is AR?
● What is VR?
● What is the
difference in
practice?
● Use-case
Experiment
● Alternate uses of AR
and VR
● How to get started?
● What is money?
● Money today
● How has money
changed?
● How has spending
changed?
● Digital currency
● Cryptocurrency
● Legally speaking
● Future of money
● What and where do
we see Open
source?
● Why is it free?
● The community
factor
● Should we trust
open source
material?
● Hackers and open-source.
● What is a DSN?
● Types of DSN
● Business case of AI
● How does a DSN
protect a brand?
● DSN for B2B
● DSN for B2C
● DSN in action
● What are trolls?
● Why do trolls exist?
● How and why are
they used?
● Can they be used for
good?
● What are bots?
● Different functions
of bots
● Where are they?
● How to know a bot?
● The evolution of Data
● Silicon Valley
● How did doing business change?
● Who are they?
● What do they know about you?
● Role of India in Tech
● What can we learn?
● What is disruption?
● How does an
industry get
disrupted?
● Pros and cons of
disruption
● Case 1
● Case 2
● Case 3
● How can you
disrupt?
● History of e-commerce
● e-commerce today
● Industry scope
● Milestones
● e-commerce in
2020
● How can you use e-commerce for you
● Future of e-commerce
● Since this subject concerns a detox of all digital activities, all components of this session will be non-digital in nature.
● What is AI
● What is ML
● What can AI do?
● Types of AI
● Who uses AI?
● Most used AI
● AI in comms
● What is work?
● How have jobs
changed?
● The gig economy
● Value creation
● What is today what
wasn't yesterday?
● Dependance on
automation over
people
● What is Media?
● What encapsulates
the media industry?
● How did the
internet change
media?
● Who are the biggest
media corporations?
● How has media
evolved?
● Data monitoring
today
● Role of corporations
● Role of governments
● What do you 'Agree'
to?
● What do you own?
● How much are you
worth?
● What are wearables?
● Use-case of
wearables
● Journey of
wearables
● Pros and cons of
wearables
● Data analysis
● Importance of social
currency
● Future of wearables
Marketing & communications students from the age of 8 to 80. We highly recommend this course to 3 kinds of students:
1. Students in graduation fields of Digital marketing, BMS/BMS, Management, Arts, Commerce, Communications, Advertising and Media
2. MBAs and Post graduates in Marketing streams
3. Professionals in Digital marketing, PR, Advertising, Media Planning & buying and Journalists
If you do well in EVOLVE, you’ll have more practical knowledge than half your peers and seniors in your current or future organisation.
● The AI revolution
● The Turing Test
● How AI
communicates
● How communicators
use AI
● Case 1
● Case 2
● How can you use AI?
● Future of AI
● What is content
marketing?
● How has it changed?
Storytelling
Automation in
Content
● Change in content
formats
Old vs new
● Use case 1
● Use case 2
● Basics of brand
design
● What is a digital
brand design?
● Fundamentals of
digital brand design
● Digital consumer
journey
● Digital experience
● Use-case of digital
brand design
● What is tracking and
analysis?
● Fundamentals of
success
● Expectation setting
● Types of metrics
● Tools to track
marketing success
● Use-case 1
● Use-case 2
● What is a game?
● Gamification -
Basics
● The fundamental
design of
gamification
● Gamification &
Communications
● Case 1
● Case 2
● Incentives
● Who are the digital
communities and
groups?
● What is their role in
social media
communication?
● Types of groups and
communities
● Paid/Unpaid
partnerships
● Use-cases
● What is Growth
Hacking?
● What is growth
hacking on
social/digital?
● Basic techniques of
growth hacking
● The role of JUGAAD
● Use-case of growthhacking
What is a meme?
● History of memes
● Types of memes
● Use-cases of memes
● Memes in India
● How to create
memes
● Fundamentals of
meme marketing
● What is metadata?
● How does it work?
● Use case of
Metadata
● What are keywords?
● How do they work?
● Use-case of
keywords
● Synergy
● What are regional
communications?
● What is the role of
regional content in
India?
● The role of social
platforms in pushing
regional content
● The situation today
● Usecase 1
● Usecase 2
Who is EVOLVE Pro made for?
